White Dresses & Tiaras was set up in 2006 by our founder, Claire Miller. Having worked for many years in all areas of the fashion industry from the shop floor, to buying offices through to wholesale – supplier side, Claire gained complete understanding of the whole supply chain process.
Armed with knowledge and enthusiasm, Claire decided to put all that she’d learnt into practice by translating it into the Bridal Industry….and here, White Dresses & Tiaras was born! The original boutique opened in February 2007 in Ifield Green, Crawley which was a great place for us to start providing beautiful gowns for our brides. But, as a result of feedback from our brides, we moved to our newest boutique in January 2013 so that we could create a new bespoke layout to the shop.
And the rest is history!
Since the very beginning we’ve been committed to helping our brides feel nothing less than perfect on their wedding day, and we know this ethos will carry on forever.
Did you know? The inspiration for the boutique’s name came to Claire when she was flicking through OK magazine back in 2006, reading coverage of Elton John’s ‘White Tie and Tiara Ball’!